Contacts
BOMBEER 4 GITAV
Craft beer in Talamone and Le Marze
A limited-edition craft beer, exclusive to Gitavillage Le Marze and Talamone, the first bottle in a series designed to become a collector’s item.
Gitavillage and Bombeer present Tuscany Maremma,
the beer that brings Tuscany into the heart of your holiday.
A partnership rooted in Tuscan identity
Talamone, 28 May 2026 – Consorzio Gitav, one of Italy’s leading tourism groups in the open-air hospitality sector, with its iconic Gitavillage holiday villages along the coast of Lazio and Tuscany’s Maremma, and Bombeer, the craft beer brand distributed nationwide but deeply rooted in Tuscan tradition, today announce a new partnership: the creation of Tuscany Maremma, a craft beer specially designed for Gitavillage Le Marze and Talamone.
The common thread connecting the two brands is immediate and authentic: their Tuscan soul. On one side, holiday villages overlooking the Tyrrhenian Sea, surrounded by the Maremma scrubland and the unmistakable landscape of the Grosseto coastline. On the other, a brand founded by Christian Vieri — Bobo — whose bond with Tuscany runs deep: born in Bologna, he grew up as a footballer in Prato, the hometown of his father Roberto, taking his first steps in the youth team of Santa Lucia before beginning his outstanding professional career.
Tuscany Maremma is the natural result of this encounter: a product that tells the story of a place, not just a beer.
Exclusive, experiential, collectible
Tuscany Maremma is available exclusively at the two Gitavillages: Le Marze, in Castiglione della Pescaia, and Talamone. Guests can find it at the bar, in the restaurant and at the on-site supermarket. It can also be purchased as an authentic souvenir, a gift to take home after the holiday — a way to keep the memory of the Maremma alive long after summer has ended.
What makes Tuscany Maremma truly special is its collectible nature: this bottle is the first in a series. Every year, Gitavillage and Bombeer will present a new label, featuring a unique design that celebrates a different aspect of the Maremma area. The 2026 bottle depicts the Feniglia beach and Monte Argentario, one of the most striking views along the Grosseto coast.
The bottles will therefore become collector’s items, capable of telling the story of a place season after season.
The voices behind the partnership
“We are thrilled about this collaboration with Bombeer, a brand that shares our vision of tourism deeply rooted in the local area. Tuscany Maremma is not just a beer: it is a way to offer our guests an authentic experience and a tangible memory of what makes the Maremma unique. We are particularly excited about the collectible project, because it turns every season into a new chapter of a larger story.”
— Benjamin Francorsi, Product Development, Consorzio Gitav
“For us at Bombeer, every beer is first and foremost a story. When Gitavillage invited us to work together, we immediately understood that we shared the same values: quality, authenticity and love for Tuscany. Tuscany Maremma is a beer created for those who want to take a piece of this sea, this land and this light with them.”
— Fabrizio Vallongo, Co-Founder, Bombeer